How are we being manipulated by advertisers?
1. MacDonalds ad vs. the real meal
2. KitKat vs. KitKat King Size
3. Dove Evolution commercial
Some student reflections:
- The burger is smaller than in the advertisement (and it doesn't really look the same at all!)
- They want us to think the burger it is big, juicy and tasty
- The KitKat King size is barely bigger than the regular size KitKat, but almost double the price
- Photoshop was used to enhance the beauty of the made up girl
- People may believe that applying makeup will make you beautiful, but the girl in the ad has been unrealistically changed.
- It is very easy to manipulate people people through images.
- It is sometimes difficult to see the manipulation in advertising.
Yesterday, we launched a new Unit of Inquiry. It was great, interactive and students were engaged for close to 80 minutes during our tuning in. Day two of launching a new unit can be tough though. Kids are excited to find out what they will be learning about, but when presented with a new Central Idea, Lines of Inquiry and Key concepts, they often lose a bit of their enthusiasm. So, we tried something new. Students were divided into groups and were given a large copy of the new Central Idea. The task for each group, was to deconstruct the new Central Idea. This was done is so many different ways. One group translated it into Mandarin, another into Korean and another group worked to figure out what each word meant to build a more kid friendly explanation. Following this activity, each student was excited to share their understanding of what they believed we will be doing for the next six weeks.